While building a website is easy.. building a GOOD website is not that straight forward. There are plenty of elements that are often skipped or done wrong. Each of them decreases your chance to win a new Customer. We offer a complex website audit which covers:
Part I – Code
- Code standards
- Browser compatibility
- Search Engine Optimization
- Security
Part II – Design
- General user experience
- Information architecture
- Usability and Accessibility
Part III – Traffic and Stats analyzes
Most companies uses statistics only to check number of visitors on the website. But tools like Google Analytics (if interpreted correctly) can deliver plenty of valuable information, such as:
- How do people get to your website?
- If they reach you through google – what were they looking for?
- How much time do they spend on your website?
- Are people coming back to your site or not?
- Which pages are most often visited?
- Where are your visitors from?
- Which page was the last one visited before Visitor closed the window? (i.e. where are you loosing your Visitors)
- What is the most popular “path” that users follow on your website?
- And much, much more…